The Line application makes an entry noticed Bourse
The Line application makes an entry noticed Bourse
The social network does most IPO of the year of the high-tech sector.
A new stage for Line. After two years of preparation, the Japanese instant messaging application went public on the New York places, Thursday, July 14, and Tokyo, Friday, July 15. The company has not done in half measures: with a capitalization of EUR 7.7 billion and a fund-raising 1.1 billion euros of capital, it carries out the largest introduction of the company new technologies sector in 2016, before Twilio company authentication and messaging systems for mobile applications.
Ownership of the South Korean group, Line has come a long way since its inception in 2011, the year of the earthquake and tsunami that shook Japan. Alternative to congested telephone services during the accident, the application was subsequently upgraded its messaging service to free telephony and the development of entertaining programs before becoming a real social network.
The service, recognizable by its white bubble-shaped logo on a green background, is particularly demarcated by the rich variety of stickers available. This functionality anecdotal appearance is today a major part of his income after the games online. Its success, lightning, would later inspired Facebook, the network having put stickers available to its members in 2013. It has in any case allowed Line, now seventh World messaging, attract more than 218 million regular users per month. 70% of them are located in Japan, Taiwan, Thailand and Indonesia. Major markets, certainly, but the company would like to grow in other countries.
The social network does most IPO of the year of the high-tech sector.
A new stage for Line. After two years of preparation, the Japanese instant messaging application went public on the New York places, Thursday, July 14, and Tokyo, Friday, July 15. The company has not done in half measures: with a capitalization of EUR 7.7 billion and a fund-raising 1.1 billion euros of capital, it carries out the largest introduction of the company new technologies sector in 2016, before Twilio company authentication and messaging systems for mobile applications.
Ownership of the South Korean group, Line has come a long way since its inception in 2011, the year of the earthquake and tsunami that shook Japan. Alternative to congested telephone services during the accident, the application was subsequently upgraded its messaging service to free telephony and the development of entertaining programs before becoming a real social network.
The service, recognizable by its white bubble-shaped logo on a green background, is particularly demarcated by the rich variety of stickers available. This functionality anecdotal appearance is today a major part of his income after the games online. Its success, lightning, would later inspired Facebook, the network having put stickers available to its members in 2013. It has in any case allowed Line, now seventh World messaging, attract more than 218 million regular users per month. 70% of them are located in Japan, Taiwan, Thailand and Indonesia. Major markets, certainly, but the company would like to grow in other countries.
The IPO is part of the remains in the Line of internationalization strategy, which is ready to challenge the US WhatsApp (1 billion users), China's WeChat or Korean KakaoTalk. Faced with such competition, the young company will pull out of the play.
The group plans to achieve this by developing new features, including cheap mobile phones or mobile payment. Delivering meals and taxi services are themselves available for almost a year. This diversification of supply also aims to "break the building," in the words of CEO, Takeshi Idezawa.
Despite his success, Line is struggling to become profitable. Last year, the company achieved 1 billion in revenue, up 40%. But remained negative to the amount of 65 million euros. Another sign that leaves skeptical, lower recruitment of new users. Line has recruited 13 million in 2015, against 84 million two years earlier.
A situation that is reminiscent of Twitter. Acclaimed at its IPO, the microblogging social network has stopped seeing his star fade.
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