Mobile advertising boosts the Google results

             Mobile advertising boosts the Google results

                         

The Alphabet Group (Google) has published its results for its activity in the second quarter 2016. The company is doing well with strong revenue growth, particularly through advertisin

Like Facebook, Google derives most of its revenue from advertising. And in this area, the Mountain View company is carving the lion's share, particularly in mobile advertising and in the field of online video with YouTube. Google takes advantage of this growing market allowing it to significantly increase its revenue in the second quarter.

Google: good earnings growth in the second quarter

Earlier in the week, Google presented its financial results for the second quarter of 2016. results deemed "terrible" by the group itself. These are the Alphabet shareholders, the holding company which includes Google, which can rejoice. Indeed, with $ 4.8 billion, profits of US giant jumped 24.2%. Last year at the same time the group announced revenues of $ 3.9 billion.

Its turnover has also increased. With $ 21.5 billion it posted growth of 21%. Google is the increase in sales mainly to the online advertising market is growing. By itself it accounts for $ 19.1 billion, almost the entire turnover of the group.

Profits that fuel long-term projects Alphabet

These are ad networks of Google and YouTube that relate most to the Alphabet Group. Although advertisers pay less for ads on mobile devices, Google's strategy in this area enables the group to draw huge profits. YouTube is also a very cost effective platform for the Mountain View firm but it seems that the filmmakers find their account since Google also announced a 50% increase in profits which are donated them for 3 years.

These large revenues are used to finance medium and long-term projects of the group, such as research on virtual reality, robotics or autonomous cars. A division that is experiencing increased its losses by 150%, to 859 million.

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