How to annoy an Apple fan by telling him about the iPhone 7

How to annoy an Apple fan by telling him about the iPhone 7

• " Nice, your new iPhone 6! "

With the iPhone, Apple sells as much a smartphone as a fashion object. Until now, the new collections have been held every two years. The iPhone 7 breaks this rhythm. With a few nuances, the new phone resumes the design of the iPhone 6 released in 2014. It is distinguished by retouching, including the more discreet bands on the back for antennas, a wider location for the photo, and two new colors. As with intermediate generations ( "S"), Apple puts forward other arguments than the style to convince its customers to switch to the iPhone 7. Nevertheless the faithful of the brand can prepare to endure reflections on the lack Originality of the phone. Copies of the iPhone by Android manufacturers will be all the easier, they will answer.

• "Two photo sensors? Wait, I think my Huawei has been doing this for six months ... "

The release of the new iPhone still gives rise to technical face-to-face with Android smartphones. It was up to those who had this or that function first. Thus, the iPhone 7 is waterproof, what Sony has been offering for more than three years with its XPeria. Apple is also not the first to put two photo sensors in a smartphone. Huawei advanced with the P9, released in April, and renowned for its excellent photographic quality. However, the two brands chose two different approaches. The P9 boasts two 12 megapixel sensors, one color and the other monochrome. The iPhone 7 Plus includes a wide-angle sensor and a telephoto lens. Apple bought in 2015 the start-up LinX, which developed a technology supposed to take reflex quality photos with a smartphone, thanks to the use of several sensors. As usual, Apple is trying to prove that it does better than its competitors, although it is not necessarily the first. Has anyone ever seen a better copy and paste system than on the iPhone?

• "As usual with Apple, we will have to" redeem everything "!"

Apple designers have a horror of the superfluous. With the iPhone 7, they once again devote themselves to their passion and have removed the port jack, which allowed to connect headphones and headphones. As the switch from the iPhone 4S to the iPhone 5, which had introduced the Lightning port, many accessories will no longer be able to plug on the iPhone 7. It will be necessary to go through an adapter, included this time in the Box, or "redeem everything", that is to say to switch to a headset with Lightning connector or wireless (preferably of Beats brand, possessed by Apple). If the abolition of this port has given rise to endless debates in recent months, there is a good chance that Apple will again play the role of scout and that other manufacturers follow suit, as after the first IPhone in 2007. Apple's enlightened fan will recall that Apple suffered the same criticism when it deleted the iMac floppy drive in 1998.

• "Great, all these new things! And the battery finally holds over a morning? "

The iPhone 7 also has a new A10 Fusion processor twice as powerful, stereo sound, dual storage, at 256 GB. The autonomy, on the other hand, should not make comparable leap (two more hours on the " IPhone 7). And Apple will always target critics on the autonomy of its smartphone. Since its first phone, the increased capacity of the batteries has been used to absorb the increase in power. The autonomy in navigation Wi-Fi has thus passed from 9 hours on a iPhone 3G to 14 hours on an iPhone 7 (it has nevertheless doubled on mobile networks). Android smartphones, on this point, do undeniably better. Several people now exceed the day in normal use, thanks to batteries of greater capacity. The Apple fan, touched by this argument, will be able to retort that the batteries of the iPhone do not catch fire at all ends of fields.

• "I've seen rumors on the Internet. If I were you, I would wait for the iPhone 8. "

The iPhone 7 was not yet presented that already abounded rumors about his successor. The iPhone 8, according to the analyst Ming-Chi Kuo of KGI, will mark a real break, with an OLED screen and a glass cover, recalling the iPhone 4, and perhaps a wireless charging and removal of the Button, replaced by a tactile recognition area implanted directly on the screen. Never had information on the release of a new iPhone model, so complete and involving such profound changes, come out so soon. The argument has enough to destabilize more than one fan, because owners of iPhone 6 might want to wait a year longer, to wait for more important transformations. But the true followers of the brand will not really ask the question, and will order their iPhone 7 from Friday.

• "769 euros? But it's four times more expensive than my Wiko! "

This distribution works every time when it comes to Apple. The average price of an iPhone of about 530 euros. But the bulk of the smartphone market in France is between 150 and 300 euros, price ranges on which Apple is absolutely not present. At this rate, there are 4G high-performance phones, with beautiful screens, fairly recent processors, for example with the French brand Wiko. The comparison has its limitations for an Apple fan who is aware of paying dearly, but also thinks about getting his money's worth. The iPhone is a high-end smartphone that will be able to run the latest OS and the latest applications in three years (the iPhone 5S today). And if Apple releases a margin certainly significant, it is not much different from Samsung on the Galaxy S7, sold at the same price as an iPhone.

• "And if not, it's beautiful in Ireland right now?"

The presentation conference of the iPhone 7 was held in a tense context. Last week, the European Commission ordered Ireland to recover 13 billion euros of illegal aid granted to Apple. Tim Cook vigorously defended himself by denouncing "political bullshit" and claiming that his group was one of the most tax-paying countries in the world. While the presentation of a new iPhone is always the subject of a communication millimeter, Apple finds himself on the media ground for other reasons. In full product launch, this may disturb his message, as in the days of polemics on the ecology or on the manufacturing conditions of his phones in China.

(Article updated after the presentation of the iPhone 7)